Message from the CEO
“ Embrace life's journey with resilience and purpose. Remember, you are uniquely crafted with a heart and mind that guide your path. Ignore negative noise, make decisions that reflect your true self, and never give up. Your life, choices, and happiness are in your hands.”
MUHAMMED DILSHAD
Matajar Group: A Journey Through Time - Cherished Moments 2017-2024
In the bustling landscape of the UAE's e-commerce sector, a transformative wave is set in motion by Dabbab Express, previously known as Matajar E-Commerce LLC. This narrative unfolds a tale of innovation, strategic evolution, and a relentless drive towards revolutionizing the online shopping experience.
The Genesis and Evolution: Our journey commenced in 2017 as CandyBay, a fledgling entity in the FMCG sector, venturing through traditional sales channels and nurturing a modest dream of making a mark. As the digital winds began to shift, so did our strategy; under the astute leadership of CEO Muhammed Dhilshad, we pivoted towards the boundless potential of e-commerce, leading to the birth of Matajar E-Commerce LLC.
The Pivotal Shift: The year 2020 was a crucible of change, reshaping global market dynamics and consumer behaviors. Matajar, adapting with agility, transitioned from a B2B to a comprehensive B2C model. The partnership with Nesto Hypermarket catalyzed our growth, expanding our horizons and embedding our roots deeper into the e-commerce fabric of the UAE.
Embracing Independence: As the calendar pages turned to 2022, a new chapter beckoned. Breaking away from Nesto Hypermarket, we embraced independence, which was not just a change of direction but a reaffirmation of our commitment to our core values and customers. This significant milestone heralded the evolution from Matajar to Dabbab Express, a name that resonates with our mission of delivering excellence at breakneck speed.
The Vision of Dabbab Express: Today, Dabbab Express stands at the forefront of innovation, redefining convenience and efficiency with our groundbreaking 15 to 30-minute delivery promise across the UAE. Our strategy intertwines cutting-edge AI technology with human-centric service, ensuring a personalized shopping experience that meets the dynamic needs of our diverse clientele.
Looking Ahead: Our horizon is expansive, with plans meticulously laid out to infiltrate every household in the UAE and beyond. By 2025, we aim to extend our reach to all GCC countries, bolstering our delivery fleet, expanding our vendor network, and enriching our product offerings. The introduction of the Matajar Golden Card underscores our commitment to rewarding loyalty, offering unmatched benefits and savings to our customers.
The Empowerment of Vendors: Our narrative is incomplete without our valued partners. In this journey, vendors are empowered with tools like complimentary e-scooters and efficient delivery bags, fostering a symbiotic ecosystem where growth and success are mutual.
A Future Forged Together: The chronicle of Dabbab Express is more than a story of a company; it's a testament to innovation, resilience, and community. As we surge ahead, our path is illuminated by the trust and loyalty of over 50,000 customers, with the promise to keep the customer at the heart of our universe.
The Curtain Raiser: As Dabbab Express unfurls its wings, the horizon is just the beginning. We invite you to be part of this exhilarating journey, where every order is a step towards a future reimagined. Join us, as we embark on this odyssey, crafting a legacy of excellence, innovation, and unparalleled service in the e-commerce realm.
The Next Chapter: Dabbab Express's Visionary Leap Forward
Founder & Ceo
Muhammed Dilshad
Muhammed Dilshad is a visionary and transformative leader in the e-commerce sector, particularly within the UAE. As the CEO of Matajar E-Commerce LLC, part of the dynamic Matajar Group, Dhilshad has steered the company from its humble beginnings in 2017 as CandyBay, focusing on FMCG sales, to developing the groundbreaking mobile application, Matajar, aimed at revolutionizing the grocery shopping experience. Under his stewardship, Matajar transitioned from a B2B entity into a prominent B2C e-commerce service provider, significantly expanding its reach and service offerings through strategic partnerships, notably with Nesto Hypermarket.
Dhilshad holds over 15 years of experience in the food product industry, showcasing robust skills in management, app development, marketing, finance, and leadership. His commitment is evident in the transformation of Matajar into a customer-centric platform offering lightning-fast delivery services, heralding a new era of convenience and efficiency in the e-commerce space. A holder of the prestigious UAE Golden Visa, Dhilshad embodies innovation, adaptability, and an unwavering commitment to excellence, driving Matajar towards expansive growth, including plans to extend services across the GCC by 2025. His leadership not only reflects in the operational success of Matajar but also in its commitment to customer satisfaction and technological advancement, setting new industry standards and positioning the platform for sustained growth and innovation.
Commitment to the Dream: The Inspirational Drive of Muhammed Dhilshad in E-Commerce
From Foundation to Future: The Evolution of Matajar Group, 2017-2024
Matajar Group is a pioneering UAE-based e-commerce entity, innovating in marketing, technology, and customer service.
MATAJAR GROUP
CANDY BAY
CandyBay was the initial phase of Matajar, focusing on FMCG sales and marketing development.
MATAJAR
Matajar B2B initially targeted business-to-business sales, specializing in fast-moving consumer goods and marketing.
MATAJAR BY NESTO
Matajar by Nesto signifies the collaboration between Matajar E-Commerce and Nesto Hypermarket for enhanced services
MATAJAR BY ABRECO
Matajar powered by Abreco" indicates a strategic partnership with Abreco to enhance e-commerce functionalities and services.
MATAJAR
In 2023, Matajar became independent, marking its stand-alone position in the e-commerce sector.
COMING SOON
Dabbab Express represents the rebranded, fast, and innovative delivery service of Matajar, ensuring quick turnarounds.
Matajar Group is a pioneering UAE-based e-commerce entity, innovating in marketing, technology, and customer service.
CandyBay was the initial phase of Matajar, focusing on FMCG sales and marketing development.
Matajar B2B initially targeted business-to-business sales, specializing in fast-moving consumer goods and marketing.
Matajar by Nesto signifies the collaboration between Matajar E-Commerce and Nesto Hypermarket for enhanced services
Matajar powered by Abreco" indicates a strategic partnership with Abreco to enhance e-commerce functionalities and services.
In 2023, Matajar became independent, marking its stand-alone position in the e-commerce sector.
Dabbab Express represents the rebranded, fast, and innovative delivery service of Matajar, ensuring quick turnarounds.
MATAJAR
Evolution from CandyBay to Dabbab Express: A Strategic Odyssey
Beginnings and Aspirations - The CandyBay Phase: The narrative begins in 2017 with CandyBay, focusing on FMCG sales primarily to small grocery outlets. The initial model was straightforward – buying in bulk and selling with a modest margin, primarily spearheaded by the ambitious CEO, his supportive team, and insightful investor partners aiming for sustainable growth and market penetration.
E-Commerce Transformation - Strategic Pivot: Realizing the burgeoning potential of e-commerce, the CEO, leveraging his team's strengths and backed by investor confidence, guided the company's pivot to a digital platform. This strategic move, initiated around 2019, marked the beginning of a transformative journey from traditional sales channels to an innovative B2B mobile application model.
Establishing Matajar E-Commerce LLC - Expanding Horizons: The COVID-19 pandemic underscored the critical role of e-commerce, particularly in retail grocery shopping. Under the CEO's leadership, with the relentless support of his team and the trust of investor partners, the company evolved into Matajar E-Commerce LLC. This transition from B2B to B2C marked a significant leap, further solidified by a partnership with Nesto Hypermarket, enhancing product offerings and extending market reach.
The Birth of Dabbab Express - Rebranding for the Future: In 2022, embracing independence and aiming for a broader market footprint, the CEO, along with his resilient team and investor partners, led the transformation into Dabbab Express. This rebranding was not just a name change but a strategic realignment towards ultra-fast delivery services, an AI-powered customer experience, and enhanced vendor partnerships, setting new e-commerce benchmarks.
Dabbab Express's Strategic Blueprint for the Future
Revolutionizing Delivery Services: Dabbab Express has redefined delivery standards by introducing an unprecedented 15 to 30-minute delivery promise across the UAE. This was achieved through the visionary leadership of the CEO, the operational excellence of his team, and the unwavering support of investor partners, setting a new benchmark for convenience and efficiency.
Vendor Empowerment and Collaboration: In a bid to enhance the delivery ecosystem, the CEO, with his forward-thinking team and investor backing, introduced initiatives like complimentary e-scooters for vendors and standardized delivery bags. These steps have not only improved operational efficiency but also strengthened vendor relationships and network resilience.
AI-Driven Customer Engagement: Leveraging cutting-edge AI technology for data analysis and customer engagement, Dabbab Express, under the CEO's guidance, his adept team's execution, and investor support, offers personalized shopping experiences. This strategic move optimizes sales strategies and enhances customer satisfaction, differentiating Dabbab Express in a competitive landscape.
Multi-Platform Accessibility and Comprehensive Support: The CEO, along with his dedicated team and the faith of investor partners, has ensured that Dabbab Express remains accessible through user-friendly mobile and web platforms. This ensures a seamless and enriching shopping experience for users, backed by robust support systems.
Customer and Corporate Engagement: Aiming to widen its consumer base and forge meaningful corporate relationships, Dabbab Express, driven by the CEO's strategic vision, the commitment of his team, and investor collaboration, focuses on enhancing customer engagement and establishing significant partnerships.
Strategic Financial Planning and Execution: The financial trajectory of Dabbab Express has been meticulously planned, showcasing the CEO's acumen, his team's operational efficiency, and the strategic foresight of investor partners. This comprehensive financial strategy underscores the growth initiatives, ensuring sustainability and scalability.
Leadership, Teamwork, and Partnership Dynamics: At the helm of Dabbab Express's ongoing journey of innovation and market leadership stands the CEO, accompanied by a team of professionals and supported by insightful investor partners. Together, they embody a synergy of leadership, operational excellence, and strategic investment, driving Dabbab Express toward a future of limitless possibilities and market leadership.